Facebook Ads Black Friday Campaign for Canadian Meal Prep Service
Goal & Context
To drive high-volume new customer acquisition for a Canadian meal preparation service during the critical 7-day Black Friday/Cyber Monday promotional window, maximizing Return on Ad Spend (ROAS).
Strategy: Creative & Cost Optimization
The strategy focused on aggressively A/B testing creative concepts to quickly identify the highest-converting assets and scale budget allocation immediately to the winner.
Hypothesis: Messaging focused on convenience and time-saving would outperform purely discount-focused ads.
Execution: We ran a creative test (A/B) comparing a direct discount message versus a convenience-focused message ("No cooking. No excuses...").
Optimization: We continuously optimized bids and audience segments to reduce the Cost Per Purchase (CPP).
Key Results (7-Day Duration: Nov 27 - Dec 4)
Total Purchases
28
Strong conversion volume generated on a limited budget.
Total Ad Spend
$197.86
Highly efficient spend demonstrating profitability potential.
Cost Per Purchase (CPP)
$7.07
Achieved a very healthy CPP, well below expected customer acquisition costs.
Key Campaign Learnings
Creative Power: The convenience-focused ad ("No cooking. No excuses...") was the overwhelming winner, driving 75% of total purchases (21 sales). This validated our hypothesis and provided a scalable creative asset for future campaigns.
Engagement Efficiency: Initial A/B testing successfully reduced the Cost per Post Engagement (CPE) by over 60%, moving from $3.20 to $1.23 for the winning creative set ("High performer").
Audience Efficiency: Data revealed that audiences aged 18-24 and 65+ were the most cost-effective to convert, informing future budget allocation and targeting refinement.
CLIENT TESTIMONIAL
★ ★ ★ ★ ★
Thank you for all your help. It is really making a big difference in my website orders!!!
Anthony
Owner
